The word trend can create both pleasure and anxiety. External events govern what we want for ourselves and how we decorate our homes.
So says Lotta Ahlvar, CEO of Moderådet, "It's all about style rather than trend. The word trend signals that something is rapid and unsustainable, not least from a sustainability perspective. Perhaps the industry should start using the term tends instead."
The purpose of a trend is not picking it straight off without interpreting it but create something personal from it. It is neither neat nor stylish when you step into a home that is like taken from the IKEA catalog. Trends are like a river that brings influences on its way and eventually flows into a delta, creating branches of itself. What is the trend in the delta in the year 2013?
Firstly, we are a little tired of taking so many decisions of our own, that we yearn for someone to guide us in this trend jungle. Style hunters, according to Stefan Nilsson at Trendgruppen, is a new profession that will make their entrance in the media this year. People who dare to trust their gut feeling and say it out loud.
It's uncertain times right now in terms of world economy, and vintage trend is no longer just trendy but also necessary. You remake the old furniture, fabrics gives new life and craftsmanship are the focus. So do not be surprised if you get a handicraft as gift this year. Time is luxury and craftsmanship desirable! Animals, floral design and rounded shapes are mixed with graphic design and clear lines. The sum of the parts is greater than the parts themselves, but above all, all parts should have a story of their own.
We bing home branches and stumps from the forest walk, reveling in forest green and cares for flower bulbs and seeds in anticipation of spring. Our window sills are filled with chlorophyll, no balcony is too small and a lush garden is now equal to status. This trend says more than just that nature moves in, it also says that we are willing to invest the time and have patience. More people is more hopeful than ever about a sustainable manufacturing, where the environment is given priority, says Lotta Ahlvar from Moderådet on trends 2013.
Old Hollywod Nostalgia
Retro feeling still attracts and it's not just the colors, patterns and shapes, but also contemporary ideas and values. A time when you do not compromise with quality and created design classics that currently provides security in a troubled world. A time when a handshake decided an affair and even honor still meant something.
Function is key, as well as to contribute to a more sustainable society by consuming the right and less. Furniture classics are in demand more than ever and relaunched as they stand for quality and timeless style with durability.
Mirror Shiny, perfect smooth surfaces dominate and gives the home a feeling of luxury in Old Hollywod style. Adding black, copper, gold or brass in the interior creates a sense of bygone elegance.
Trendy colors 2013
- Pastel sherbet colors like yellow, coral, apricot and pistachio
- Bright colors such as distinct green, red, cornflower blue and warm yellow
- Neon Colors
- Cool blue and gray tones
- Summer color: black
- This year's color according to Pantone: emerald green
Trendy materials 2013
- Red metals like copper and bronze
- White wood
- Bamboo, ash and teak
- Colored glass and colored perspex